Ethics Is A Very Important Aspect Of Any Business Or Person

Ethics is a very important aspect of any business or person on this earth. Ethical social responsibility is the responsibility that one has to act in a certain way that benefits society as a whole in some way. You must always act in a way that benefits society instead of thinking about yourself. To me, economic responsibility is the responsibility that one has to act in a certain way in order for a profitable society for all. There are similarities and differences between these two types of responsibility. I believe that there is some kind of overlap with the two. It could very well be a social responsibility to act economically responsible to society and vice versa. There are also times when acting socially responsible can have a negative†¦show more content†¦My values mission statement: My duty as an individual is to embrace my responsibilities courageously as a man, a son, a brother, and as a friend with courage, honesty and respect. In the article, Creating an Ethical Culture (2006), there were instances where unethical behavior was tolerated or even encouraged. There were instances when the pressure to do what the boss told you to do was so heavy that the employee thought they had no choice but to comply. I thought this article was very interesting based on how many businesses tend to have compliance programs rather than building their work culture to be respectable. Many of the employees who received judicial consequences were not terrible people; they just made the wrong decision and could not stop. The values that the employees believed in became skewed by greed or by pressure, which lead to jail time. FIFA recently has been the talk about major corruption allegations. The president of FIFA, Sepp Blatter, was also one of the officials accused of corruption, racketeering, and corruption. Allegations of payments and under-the-table agreements were up to more than 150 million for media and marketing rights to tournaments. Igel (2015) states that the corrupt practices have been going on as early as the 1990s. Blatter has been president the entire time and has done nothing to stop the unethical behavior. FIFA is one of the biggest organizations in sports and to know that the most popular sport inShow MoreRelatedBusiness Ethics : Ethical And Ethical Issues1360 Words   |  6 Pages INTRODUCTION: Business ethics can be defined as the set of moral values and codes or standards of conduct in an organization. According to Wikipedia – â€Å"Business ethics (also corporate ethics) is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations.† The particulars and specifics of theRead MoreEthics : The Principles Of A Culture Individuals, Organisation Or Groups814 Words   |  4 PagesEthics are the principles of a culture individuals, organisation or groups. It is also moral values which cultures or individual holds, such as the moral judgment and their decision making whether something is right or wrong. The decisions that may be impacted by ethics are rejecting a route which will increase their short terms profits due to it being unethical. This is an important aspect of business, as this affects the relations between different businesses and their workers but also affectsRead MoreEvent Management; Legal and Ethical Responsibilites with Respect to Risk Management685 Words   |  3 Pagesresponsibilities with respect to risk management The theme Ethics and Risk Management signifies that each of these two disciplines—risk management and ethics—depends on the other. Good risk management requires good ethics; and good ethics requires good risk management. This implies that, from a positive perspective: †¢ First, for an organization/company to manage its risks well, everyone who represents that organization/company must practice good ethics. †¢ Second, for an organization/company to act ethicallyRead MoreZhimeng Zhang. Essay 2. Prof. Floyd. 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The human resources department or HR deal with a vast array of different ethical challenges. HR departments deal directly with everyone employed by a company. HR can include many ethical pitfalls that can lead to a bad reputation or damage a companies financial sustainability if the situation is notRead MoreTable of content 1. Introduction 2. Importance of values and ethics in the business †¢ Ethical1200 Words   |  5 PagesImportance of values and ethics in the business †¢ Ethical conducts in organisations 3. Importance of leadership in the success of business Introduction â€Å"Ethics can be defined as moral principles that govern or influence a person’s behaviour and values are the context in which an organisation or society’s norms are established and justified† (buzz text book).Ethics are the guidelines helping us tell the difference between the is wrong and right. 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Purpose And Functions Of Accounting Accounting Essay Free Essays

string(192) " the historical and jutting economic information of an entity, to help direction in puting up sensible economic aims and in doing rational determinations towards the attainment of these aims\." Accounting has been around since the beginning of civilisation. Accountancy participated in the development of metropoliss, trade, and the constructs of wealth and Numberss. The importance of accounting can non be overemphasized. We will write a custom essay sample on Purpose And Functions Of Accounting Accounting Essay or any similar topic only for you Order Now Equally of import are the criterions used to guild the application of accounting pattern. Without rules and criterions, fiscal coverage would non reasonably present the fiscal place of a company. Accounting has changed and evolved immensely over clip and continues to alter. In this assignment, I will specify accounting and the different procedures of accounting records. I will besides Distinguish between Financial Accounting and Management Accounting and sketch the advantages and disadvantages, with illustrations. The beginning of civilisation occurred during the passage from hunter-gatherer to farmer. Farming led to harvest excess and hence the demand to merchandise and barter. A Jericho, the oldest metropolis known to historiographers was the first known trading centre for excess goods. Personal wealth created the demand to maintain path of stock lists. Ancient bookkeepers used little clay balls called items to number and maintain path of bing wealth. These items were used as grounds of minutess. Over clip, the items were used to do feelings in clay along with images which represented the first efforts at accounting. These events took topographic point around 5000 B.C. ( Giroux ) Evidence suggests that dual entry clerking developed in Italy around 1200 B.C. The first book written on dual entry clerking was written by Luca Pacioli in 1494. ( Smith ) Pacioli was referred to as the male parent of accounting, but he did non really contrive the system he described. He merely wrote about the concern patterns used by merchandisers in Venice at the clip. Many of his Hagiographas were used for several centuries. With the development of engineering, wealth, and trade came the demand to adequately account for the complexness involved. 2.0 What is accounting? A Accounting a subdivision of Accountancy. It is a service activity. Its map is to supply information, A chiefly fiscal in nature, about economic entities that is expected to be utile in doing economic determinations, in doing sound picks among alternate classs of action.A Accounting, is frequently called â€Å" The linguistic communication of Business † A statement of basic accounting theory defines accounting as the procedure of identifying, mensurating and pass oning economic information to license informed judgement and determination by users of the information. ( Evanson, Illinois: American Accounting Association,1966 ) A Accounting is the art of recording, sum uping, describing and analysing fiscal minutess. That is the systematical record of twenty-four hours to twenty-four hours events to cognize about net income, assets and liabilities. Accounting is about answerability. Most organisations are externally accountable In some manner for their actions and activities. They will bring forth studies on their activities that will reflect their aims and accomplishments to people to whom they are accountable. Purpose and Functions of Accounting. A To supply quantitative, fiscal information about economic entities to statement users so that they could do informed judgement and better decision.A 2.1 UseRs of Accounting Information Accounting is an information system that measures concern activities, processes information into studies and communicates the studies to determination shapers. A cardinal merchandise of this information system is a set of fiscal statements-the paperss that report fiscal information about agreeableness to determination shapers. These studies tell us how good an entity is executing in footings ofA net incomes and losingss and where it stands in fiscal footings. We have two types of users of accounting. That is internal users and external users. Some illustrations of users of accounting are as follows: – They use accounting figures to Suppliers – decide if they can give recognition installations to the house, when providing stuffs Creditors – -Short term ; find if the sum due by the house will be paid on clip and if more money can be given on recognition. -long term- determine if capital and involvement will be paid in due clip Bank and Financial Institutions will used accounting figures to make up one’s mind on overdraft, loan or rental installations. Contractors-decide whether they will go on to work for the house and the possibility of more plants if the company is spread outing. Government – will make up one’s mind on allotment of resources. If the activities have to be regulated and besides determine revenue enhancement policies. Customers – maintain themselves update about the company. That is if the house is traveling on good figures, they react to market demands. For case they might will develop new merchandises. Investors – to judge chances on their investing and make up one’s mind what to make with their portions. That is selling them if he feels that the monetary value of his portion might fall due to hapless public presentation of the house, retain or purchase more if the stockholder feels that the company will go on to turn Potential investors – to make up one’s mind if buying portions of that house will be fruitful or non Management reappraisal: – Short term solvency Long term solvency Activity ( effectual use ) Profitableness in relation to turnover Profitableness on investing Employees – to cognize the strength and prosperity of the company. To measure the capacity to pay wage, retirement benefits and employment chances. Tax Governments: measure the revenue enhancement liabilities of the endeavor Populace: find how the company will impact the vicinity, for case employment, local providers, tendencies or developments as per Corporate Social Responsibility. 2.2 Branchs of Accounting General Accounting or Financial AccountingA It is concerned with the entering ofA minutess for a concern or other economic unit and the periodic readying ofA statements from these records. AuditingA Is a service pattern who examines records, statements and show an sentiment sing their equity of histories. Cost AccountingA emphasizes the finding and the control of costs peculiarly the costs of fabrication procedures and of the manufactured merchandises. Management Accounting is concerned with the application of appropriate techniques and constructs in treating the historical and jutting economic information of an entity, to help direction in puting up sensible economic aims and in doing rational determinations towards the attainment of these aims. You read "Purpose And Functions Of Accounting Accounting Essay" in category "Essay examples" Tax Accounting includes the readying of revenue enhancement returns and the consideration of the revenue enhancement effects of proposed concern minutess. Accounting Systems is concerned with the creative activity of accounting and office processs for the accretion and the coverage of fiscal informations Budgetary Accounting represents the program of fiscal operations for a period and through histories and sum-ups, provides comparings of existent operations with the preset program Government AccountingA specializes in the minutess of political units with respects to the concern facet of public disposal. It chiefly focuses on the properA detention of authorities financess and their intents. Accounting Education is possibly the most obvious field of specialisation. In add-on to learning, many accounting professors engage in auditing, revenue enhancement accounting orA other countries of accounting. Internal AuditingA trades with finding the operational efficiency of the company sing protection of the company ‘s assets, truth and dependability of the accounting informations, and attachment to order managerial policies. International AccountingA include particular accounting for international minutess, comparings of accounting rules in different states, and harmonisation of diverse accounting criterions worldwide and revenue enhancement demands ofA all the states in which the company does concern. .Not-for-profit AccountingA trades with particular accounting for charitable organisations, A spiritual groups, governmental bureaus, schools and co-ops etc Though we have different subdivisions of accounting the two chief signifiers of accounting information are fiscal accounting and managerial accounting. We will discourse about these two subdivisions of accounting in the 2nd portion of this assignment. 2.3 BASICS OF Accounting Accounting is based on maintaining records on sound accounting rules which are as follows: Systematic categorization and recordings in books of histories Book- maintaining ( entering of events and minutess ) Sum uping the records – test balance, ledger, net income and loss and balance sheet Interpreting the fiscal minutess 2.4 Primary aims of Accounting The primary aims are: Maintain Accounting records Calculate the consequences of operations Determine the fiscal place Communicate the information to users About all companies create end-of-year fiscal studies, and a new set of books is begun each twelvemonth. Depending on the nature of the company and its size, fiscal studies can be prepared at much more frequent ( even daily ) intervals. 3.0 Procedures of accounting records The procedures of accounting records are: Identifying Measuring Recording Classifying Sum uping Analyzing Interpreting Communicate the fiscal minutess and events The map of these procedures is to keep orderly records to set up fiscal public presentation and fiscal state of affairs, and to pass on the accounting information to the concerned parties to which the company is accountable. Identifying First traffics are identified and their needed paperss are collected. That is designation of minutess and economic events of a specific organic structure. It involves choosing the activities related to a Firm. Bills from providers or payment made to creditors are illustrations of economic events. Measuring In accounting every recorded dealing of the company needs to be measured in a common unit for case the state ‘s local currency. In Mauritius, many houses trades with abroad companies. However they have to utilize a unvarying pecuniary unit when mensurating minutess. Recording Dealingss are recorded to supply a history of the organisation ‘s fiscal activities. That is maintaining systematic record in proper books of histories. Recording is done on a regular basis and it enables the company to place all the traffics of the house. Classifying After minutess are recorded in history books, they are posted to the appropriate histories. That is rent in rents account, gross revenues in gross revenues account. Classifying is the analysis of concern minutess of similar nature.. Sum uping After the above processes the information found in fiscal statements are analyzed make decisions about the profitableness and fiscal places of the concern. It will so decently presented harmonizing to Accounting Torahs ( Trial balance, trading and profit-and-loss history and balance sheet ) to do it apprehensible to internal and external users of the fiscal information. Analyzing and Interpreting The trading and profit-and-loss history and balance sheet are analyzed to pull decisions on the fiscal strengths or the failings of the house. It besides helps to determind growing or lessening in gross revenues. These are achieved by ciphering assorted ratios and per centums or by using other techniques. The information is used for fixing the hereafter aims and methods for achieving such aims. Communicating The accounting information is so communicated users or individual concerned. This is made by administering to the users the fiscal studies. It includes income statement, balance sheet and other extra information in the signifier of accounting ratios, graphs, diagrams etc. The consequences of analysis and reading must be communicated to the parties who are to do determinations or signifier judgements so that appropriate determinations may be taken at the right clip 4.0 What is fiscal accounting and Managerial ACCOUNTING? Though we have different subdivisions of accounting the two chief signifiers of accounting information are fiscal accounting and managerial accounting. Talk of accounting, we besides need to advert Tax accounting. As the name itself, revenue enhancement accounting focuses on revenue enhancement issues. It provides revenue enhancement information to revenue enhancement governments. Fiscal Accounting Financial and direction accounting are both of import tools for a concern, but serve different intents. A concern uses accounting to find operational programs in the hereafter, to reexamine past public presentation and to look into current concern maps. Management and fiscal accounting have different users, as investors are non normally involved in the daily operations of the concern but are concerned about their investing, whereas directors need information rapidly to do day-to-day concern determinations. Fiscal accounting is used to show the fiscal wellness of an organisation to its external stakeholders. Board of managers, shareholders, fiscal establishments and other investors are the audience for fiscal accounting studies. Fiscal accounting nowadayss a specific period of clip in the past and enables the users to see how the company has performed. Fiscal accounting studies must be filed on an one-year footing, and for publicly traded companies, the one-year study must be made portion of the populace record Fiscal Accounting is concerned with classifying, mensurating and entering the minutess of a concern. It is geared towards external users of accounting information. Fiscal accounting provides information that would be helpful in pulling capital. It shows the fiscal place of a concern at a peculiar point in clip and shows how a concern has performed over a specific period. The three chief fiscal statements that help to accomplish this purpose are the Profit A ; Loss history, the Balance sheet and the Cash Flow Statement. Managerial Accounting On the other manus, direction accounting is a system designed unambiguously for the company direction squad. It provides current and accurate information to directors of the company to do determinations refering the daily operations of a concern. It is non based on past public presentation, but on current and future tendencies. Because directors frequently have to do operation determinations in a short period of clip in a fluctuating environment, direction accounting relies chiefly on prediction of markets and tendencies. The information is used for planning of future ends of the company. It besides helps to measure internal public presentation of the company. 4.1 Differences between Financial and Managerial accounting. The users of Financial accounting is chiefly external individuals as it describes the whole administration. For illustration stockholders, creditors, Banks and other fiscal establishments. A direction accounting system produces information that covers portion of the organisation or a specific section that is used within an organisation, by directors and employees for determination devising. Fiscal histories are supposed to be in specific format. This will simplify affairs when seeking to compare histories of different companies. On other manus there is no particular format for managerial accounting. Fiscal accounting helps in doing investing determination but Management Accounting helps directors to enter, program and control activities. Fiscal accounting focal points on history where as direction accounting focal points on past and existent public presentations every bit good as future. Fiscal histories are prepared by comptrollers but managerial accounting is prepared by officers of different sections. They coordinate informations and bring forth direction histories. Fiscal histories are for a particular and good defined period. For illustration yearly or semi yearly for big companies. However direction histories can be prepared whenever it is needed. It can be daily, hebdomadal or monthly. Fixing fiscal studies is compulsory for limited companies. It has to be filed with competent governments while there are no legal demands to fix studies on managerial accounting. Fiscal histories are largely concerned with pecuniary points but managerial histories can be both pecuniary and non pecuniary points. For illustration stock counts or end product. 4.2 Aims of Financial Accounting versus Managerial aims The chief aim of fiscal accounting is to unwrap the concluding consequence of the house and place fiscal status of the concern on a peculiar day of the month. On the other manus the chief aim of managerial accounting is to assist direction by supplying to them information which they use to be after, measure and command the concern. 4.3 Advantages and disadvantages of Financial Accounting. Access to Information Among the most important advantages of fiscal accounting is the information it reveals about a concern. This information is utile to non merely leaders who use informations about gross, disbursals, assets and equity to do determinations for the hereafter, but besides to investors who examine the consequences of fiscal accounting, known as fiscal statements, to make up one’s mind which concerns to put in. Financial accounting allows concern leaders to change their budgets and programs for the hereafter to turn to new fiscal jobs or take advantage of the fiscal strengths that accounting reveals to turn or derive competitory advantages within an industry. Conformity Government ordinances require concerns to execute fiscal accounting, which means that the procedures has the added advantage of maintaining a concern in line with regulative bureaus and free from mulcts or disciplinary action. Financial accounting information is an component of transparence and concern moralss, necessitating honest and accurate information for investors, rivals and market analysts to reexamine. Businesss besides need information from fiscal accounting, such as net incomes after disbursals and the value of tax-deductible disbursement, to finish their one-year concern income revenue enhancement returns. Cost Fiscal accounting is an expensive portion of making concern, particularly for big concerns. For a little concern, proprietors need to give clip to accounting, which takes off from the clip they can pass working with employees or giving their endowments to the concern ‘ merchandises and services straight. Large concerns employ accounting sections that consist of specializers who earn professional wages and necessitate benefits, offices and equipment to execute their occupations. This means that a concern demands to utilize the information it additions from fiscal accounting to its ain fiscal benefit or hazard losing money in the procedure. Timing Problems Fiscal accounting besides can present disadvantages to a concern by interrupting the timing of its operations. This is peculiarly true when a concern chooses the incorrect type of accounting for its activities, or fails to update its accounting methods to maintain gait with its growing. For illustration, hard currency method accounting merely enters minutess once they are completed, which works good for little concerns but can non account for the outstanding payments and histories receivable that a big concern is likely to hold. A big concern that use hard currency method accounting alternatively of accrual method accounting hazards losing path of major constituents of its fiscal image, while a little concern that employs the accrual method takes on unneeded complication and disbursal. 4.4 Advantages of Management Accounting Since it is focused on doing future determinations with the aid of past fiscal information, it is frontward looking and hence progressive in nature. Managerial histories are meant for internal users like direction and therefore it is non necessary that it is made by following rigorous guidelines which is the instance with fiscal accounting. It is flexible in nature and therefore it can be prepared anytime and they are non required to be made annually they can be made monthly or on hebdomadal footing. Management accounting takes all the informations and so show it in such a manner that a proper analysis about the feasibleness and profitableness of any concern determination can be made. 4.5 Disadvantages of Management accounting It is dependent on cost accounting and fiscal histories and therefore the truth of it is besides dependent on how accurate that information is. This it is one of the restrictions every bit far as its serviceability is concerned. It can besides be affected by the prejudice of top direction and therefore it is likely that they may be pulled in such a manner so as to profit themselves instead than stockholders. Since it does non follow accounting rules, it can non be compared with other companies studies and therefore accurate rating about the direction may non be possible on the footing of direction accounting. 5.0 Decision As we can clearly see accounting is really of import in every facets of life and corporate lives. Without accounting it will non be possible to acquire exact figures to analyze, comparison or even better. Accounting is based on several rules and ways to treat accounting informations. These accounting procedures are a concatenation of undertakings that needs to be done and respected during the accounting twelvemonth to acquire accurate and coveted consequences. How to cite Purpose And Functions Of Accounting Accounting Essay, Essay examples

Marks Spencer Essay Essay Example

Marks Spencer Essay Essay This assignment will examine how Marks Spencers strategies have changed in the past 10 years, from 1998 to 2008. These strategies include management strategy, corporate social responsibility, advertising strategy, competitive strategy, and green strategy. However, the most important strategy must be the recovery plan of these ten years. Marks Spencer is the largest clothing retailer in the UK. It is also an international retailer which operates around 760 stores in more than 20 countries around the world. The company provided quality products with affordable prices and they offer a board range of products, such as womenswear, menswear, childrenswear, babywear, and homewares. [Mintel, Retail Review March, 2008] In 1998, the company was hit by falling sales and loss of market share. They suffered 23% decrease in profits, and by 2001 Marks and Spencer was no longer even in the Financial Times list of the top 500 global companies. It was even in danger of being taken over by another company. The reasons of decreasing sales include the failure of the changing needs of its core consumers, boring design and styling and fashionable competitors, such as Gap and Zara. Since then, the company used different strategies to recover the company lost. By the end of 2002, the market share of the clothing market raised up sharply to 14.8%. Marks and Spencer were able to bring back the customers temperately. However, they experienced another rapid drop in market share again in the 2 following years, which was between 2003 and 2004. Fortunately, the company picked up the market share in 2006 with strong performances from menswear, womenswear and childrenwear. The Christmas sales even rose up by 9.2% in 2007, which was officially recovered. Therefore, the question about how the company went down, how it recovered and the presence strategy will be discovered. We will write a custom essay sample on Marks Spencer Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marks Spencer Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marks Spencer Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer [Marks Spencer annual report, mintel 2002] First of all, management strategy is involved during these ten years. Marks Spencer has been changed their director board many times since1998. For example, Luc Vandevelde recruited as a chairman in 2000 and now, Stuart Rose is the current executive chairman since 2008. The organisational structure has been changed to be flatter over these ten years They company has been cut down some layers of management since 1998. This would enable their employees at the remaining levels to be more responsible and have more accountability than before. Quicker decision could be made by this strategy which means that the employee has to be ready to give good reason for the decisions that they make. In 2001, Marks Spencer made attention on implementing the changes about adding highly talented retail specialists to the company. Started from 2000, the company have put in place a strong leadership team, which has developed a very good progress in its implementation. They were trying to improve the value of the core market. [Marks Spencer annual report, mintel 2002] From 2003 to 2007, the number of Marks Spencer stores in the UK and Republic of Ireland has increased from 335 to 472, which is a strategy of market penetration, as Marks Spencer marketed the same products to its exciting consumers that are in the UK and Republic of Ireland for increase sales. In addition, launching loyalty card is another activity of market penetration. (Ridder, K.,2003 , Mintel, 2007) Many of Marks and Spencers strategies can be defined by using Ansoffs matrix, which is one of the most useful planning aid. This helps identifying alternative strategies based on products and markets. There are four main growth strategies of possible combinations for products and markets. They are market perpetration, market development, product development and diversification. [Ansoffs Matrix, 2008] Product development is the process that involved the development of new products for current customers. For instance, the David Beckham range of childrenswear, DB07 was launched in 2004. A brand is an empty vessel you imbue with value.(Wally Olins, 1988) This quote relates to Marks and Spencer, because of it was an opportunity of adding value, quality and leadership by having David Beckham to be one of their ranges, DB07. This helped the company to attract new customers in the new market, which is another example of Diversification. Market Development means the process of developing new markets for existing products. Targeting new segments or expanding new geographical markets can achieve the company growth. However, Marks Spencer did not enter any new geographical markets, since the sale of Brooks Brothers in 2000 and King Super Markets in 2006 for their recovery plan. The company tried to focus on Europe, because the company mainly owned stores in the UK, Republic of Ireland and franchises in Continental Europe. The numbers of stores in the Continental European countries are even expanded from 82 to 131 in total between July 2004 and July 2007. Online shopping is one another activity of market development. Marks Spencer started launching online retailing in 1999. By the end of the year 2000, they had expanded 3,000 products on their website. Then, they kept developing their online shopping through partnerships with different companies, such as MSN in 2000 and Amazon in 2005. (mintel, fashion online 2006) Diversification is the most risky strategies in the Ansoff matrix, as it means the company markets new products to new customers, which may not be relevant. For instance, Marks Spencer had a great idea of hiring a famous football player, David Beckhamd and granting him his own clothing range. Their marketing focus is on their clothing range which is probably the right idea due to competitors such as Sainsburys were introducing their own clothing range. The company had incorporated their own style and image which their competitors could not comprehend to. Therefore, it was a big step in the right direction for the company. [Marks Spencer annual report 1999] The recovery plan on 2000/01 was focusing on UK retail business, cutting down cost and businesses and improving capital structure. The strategy of focusing on the UK retail business which included expanding the growing businesses, such as food, home and beauty, but also concentrating on clothing business, accelerate of store renewal programme for more intensive use of space, and getting closer to the consumer, in terms of better marketing communication. The cutting down unprofitable strategy were involved selling the business in Hong Kong to become a franchise, closing down some unprofitable overseas business and the unprofitable clothes catalogue and reducing cost of goods that by using foreign supplier in Asia, which enabled to reduce sales price and to raise profit. After the recovered of the company, the company was planning to drive their core business, such as product, service, environment and brand stretch. Also, they wanted to develop their international business. On the stra tegy of improving capital structure, the company tried to reduce the investment in inventories by 10%, which helped for a reduction of  £90million. Competitions with other retailers, such as Gap and Zara, Marks Spencer has been changed from managing their business as a whole, rather than alone product lines, to Marks Spencer started focusing on the UK market and its core clothing business in 2001. The same year, George David, who is the founder of Next appointed to create a new womens fashion collection for Marks Spencer in February, which called Per Una. This product lines reflected the original Marks Spencers values of quality, value and innovation as well as the modern requirements for fashion. In 2004, the company suggested to change it direction of its clothing. They wanted to attract younger customers and the company bought Per Una from George Davies for  £125m in September. [Marks Spencer annual report, 2001and 2004] Marks Spencer have changed a lot in their childrenswear department in 2002. They have been using high technology of health and safety testing on their ranges of childrenswear, which gave a better quality to their products. As mintel report suggested that the biggest threat to the retail scene at that moment (2002) was Marks and Spencer. Marks and Spencer was very interesting, as they have suffered for period but they were more of a threat if they get their act together and get things right in childrens clothing they could make a huge difference much bigger than any foreign retailers entering the marketplace. [Mintel report, 2002] In addition, since Marks and Spencer believed that children-wear should involved more personalities and style, in February of 2002, they decided to sign David Beckham to help with their boy-wear range. In September of 2002, Marks and Spencer introduced their new cloth-wear DB07 which gave a boost to with stronger ranges by expanding and introducing a fast fashion element to its Limited Collection range in 2006/07. [mintel, Retail Review UK March 2008] Since the dramatic sales drop, Marks Spencer started spending a huge amount of money on their advertising strategy. In 1999, they spent around  £2 million on the advertising campaign which included television commercial. In 2001, the companys Christmas advertising was launched on the national television. Some of the celebrities were featured saying what Christmas means to them and some of the Christmas gift, products were featured either. In 2004, text marketing was firstly used by Marks and Spencer, which means sending the company brand name to target customers. Also, David Beckham was featured for the collaborated collection, DB07 at the same year, which showed a family men image for the brand and suits the image of Marks Spencer In 2005, an advertising campaign Not just Food was launched in April and the advertising campaign for clothing which Twiggy featured in was also launched in October. In 2006, they launched of Get This Party Started Christmas campaign featuring Shirley Bassey. Marks Spencer has been using different celebrities, media, images and idea to advertise their brands and products. [Barrett, S., 8 Dec 1999] Nowadays, Marks Spencer is more concerned about green and ethical issues than it used to. They were trying to become the most environmentally friendly retailer in the world. In 2006, Marks Spencer has launched a new ethical image, called Look behind the label campaign. The company has been started selling 100% fair-trade cotton since then. In the early 2007, the company planned to spend  £200 million on green strategy in the following 5 years, which included climate change, waste, sustainable raw material. The name of the plan, called Plan A, with a tag line Because there is no Plan B. The implementation of paying 5p for standard sized vest carrier bag when purchasing is one of the commitments of Plan A in 2008. [Marks Spencer.,,Annual report, 2006,2007 and 2008] In conclusion, Marks Spencer has been experienced a period of decreasing sales and had acknowledged numerous issues for their recovery strategy, which mainly on their clothing range with pricing quality, fit, segmentation, product appeal and availability. Then, the company was aiming to offer something for everyone with better price, better quality of products and deliver quicker. For example, the Zip, Blue Harbour and Classics range of clothing, they have a big range of clothing lines to offer new and current customers. Marks Spencer is doing well at the moment and officially has been recovered already. The sales of these two years have been increased. However, the market and consumer behaviour is always changing rapidly. The company should not be too proud of their sales profits. It is recommended for Marks Spencer continues to concentrate on their marketing communication to build up a long term relationship with their customers and to regain more competitive advantages such as online or telephone delivery for food in the future. Moreover, hopefully more creative designs with a cultural based can be seen in Marks Spencer soon which to match their demanding consumers. Finally, the green strategy would help Marks Spencer into another stage by not just offering us better products, but also improving a better world.

The Event of the Century DDay essays

The Event of the Century DDay essays In every nation of the world, an event takes place that could change the course of history in that country. This event could change the history for better or for worse. For the United States, D-Day is one such transpiration. After this one specific invasion on June 6, 1944, everyone involved knew that it would change the course of history for the United States and the rest of the world. The invasion, known also by the code name Operation Overlord, did not, however, only consist of one day's events. These complicated one day's events did make up D-Day but the months of planning for the invasion and the changes in World War II and the rest of history also make up the structure of D-Day. To understand D-Day, a person must first understand the years of events that preceded the invasion. The story of D-Day began when World War II began in Europe. The cause of the war started with the alliance of Germany, under the control of the Nazi party, and Italy, which was under the control of the fascist regime.1 The leader of Germany at this time was Adolf Hitler, while Benito Mussolini led Italy. Before the beginning of the war, Germany and Italy, also self-proclaimed as the Axis powers, invaded a section of Czechoslovakia called the Sudetenland. France, England, and the United States were not happy with this but were willing to hold off on going to war to stop the Axis Powers. At this time, the leaders of the main countries outside of the Axis Powers were Franklin Roosevelt, Edouard Daladier, Joseph Stalin, and Winston Churchill, for the United States, France, the Soviet Union, and the United Kingdom, respectively.2 These four countries, however, would not silently watch the Axis Powers invade all of Europe. France and England made an agreement with Poland that stated that if Germany or Italy should invade Poland, both France and England would enter the war in defense of Poland. Although Hitler and Mussolini both knew of the agr...

Definition and Examples of Language Contact

Definition and Examples of Language Contact Definition Language contact is the social and linguistic phenomenon by which speakers of different languages (or different dialects of the same language) interact with one another, leading to a transfer of linguistic features. Language contact is a major factor in language change, notes Stephan Gramley. Contact with other languages and other dialectal varieties of one language is a source of alternative pronunciations, grammatical structures, and vocabulary (The History of English: An Introduction, 2012). Prolonged language contact generally leads to bilingualism or multilingualism. Uriel Weinreich (Languages in Contact, 1953) and Einar  Haugen (The Norwegian Language in America, 1953) are  commonly regarded as the pioneers of language-contact studies. A particularly influential later study is  Language Contact, Creolization, and Genetic Linguistics by  Sarah Grey Thomason  and  Terrence Kaufman (University of California Press, 1988). Examples and Observations [W]hat counts as language contact? The mere juxtaposition of two speakers of different languages, or two texts in different languages, is too trivial to count: unless the speakers or the texts interact in some way, there can be no transfer of linguistic features in either direction. Only when there is some interaction does the possibility of a contact explanation for synchronic variation or diachronic change arise. Throughout human history, most language contacts have been face to face, and most often the people involved have a nontrivial degree of fluency in both languages. There are other possibilities, especially in the modern world with novel means of worldwide travel and mass communication: many contacts now occur through written language only. . . . [L]anguage contact is the norm, not the exception. We would have a right to be astonished if we found any language whose speakers had successfully avoided contacts with all other languages for periods longer than one or two hundred years. (Sarah Thomason, Contact Explanations in Linguistics.  The Handbook of Language Contact, ed. by  Raymond Hickey. Wiley-Blackwell, 2013) Minimally, in order to have something that we would recognize as language contact, people must learn at least some part of two or more distinct linguistic codes. And, in practice, language contact is really only acknowledged when one code becomes more similar to another code as a result of that interaction. (Danny Law,  Language Contact, Inherited Similarity and Social Difference. John Benjamins, 2014)   Different Types of Language-Contact Situations Language contact is not, of course, a homogeneous phenomenon. Contact may occur between languages which are genetically related or unrelated, speakers may have similar or vastly different social structures, and patterns of multilingualism may also vary greatly. In some cases the entire community speaks more than one variety, while in other cases only a subset of the population is multilingual. Lingualism and lectalism may vary by age, by ethnicity, by gender, by social class, by education level, or by one or more of a number of other factors. In some communities there are few constraints on the situations in which more than one language can be used, while in others there is heavy diglossia, and each language is confined to a particular type of social interaction. . . .   While there a great number of different language contact situations, a few come up frequently in areas where linguists do fieldwork. One is dialect contact, for example between standard varieties of a language and regional varieties (e.g., in France or the Arab world). . . . A further type of language contact involves exogamous communities where more than one language might be used within the community because its members come from different areas. . . .The converse of such communities where exogamy leads to multilingualism is an endoterogenous community which maintains its own language for the purpose of excluding outsiders. . . . Finally, fieldworkers particularly often work in endangered language communities where language shift is in progress.   (Claire Bowern, Fieldwork in Contact Situations.  The Handbook of Language Contact, ed. by  Raymond Hickey. Wiley-Blackwell, 2013)   The Study of Language Contact - Manifestations of language contact are  found in a great variety of domains, including language acquisition, language processing and production, conversation and discourse, social functions of language and language policy, typology and language change, and more. . . . [T]he study of language contact is of value toward an understanding of the inner functions and the inner structure of grammar and the language faculty itself. (Yaron Matras, Language Contact. Cambridge University Press, 2009) - A very naive view of language contact would probably hold that speakers take bundles of formal and functional properties, semiotic signs so to speak, from the relevant contact language and insert them into their own language. To be sure, this view is much too simplistic and not seriously maintained any longer. A probably more realistic view held in language contact research is that whatever kind of material is transferred in a situation of language contact, this material necessarily experiences some sort of modification through contact. (Peter Siemund, Language Contact: Constraints and Common Paths of Contact-Induced Language Change.  Language Contact and Contact Languages, ed. by  Peter Siemund and Noemi Kintana. John Benjamins, 2008) Language Contact and Grammatical Change [T]he transfer of grammatical meanings and structures across languages is regular, and . . . it is shaped by universal processes of grammatical change. Using data from a wide range of languages we . . . argue that this transfer is essentially in accordance with principles of grammaticalization, and that these principles are the same irrespective of whether or not language contact is involved, and of whether it concerns unilateral or multilateral transfer.. . . [W]hen embarking on the work leading to this book we were assuming that grammatical change taking place as a result of language contact is fundamentally different from purely language-internal change. With regard to replication, which is the central theme of the present work, this assumption turned out to be unfounded: there is no decisive difference between the two. Language contact can and frequently does trigger or influence the development of grammar in a number of ways; overall, however, the same kind of processes and directionality can be observed in both. Still, there is reason to assume that language contact in general and grammatical replication in particular may accelerate grammatical change . . .. (Bernd Heine and Tania Kuteva,  Language Contact and Grammatical Change. Cambridge University Press, 2005) Old English and Old Norse Contact-induced grammaticalization is part of contact-induced grammatical change,and in the literature of the latter it has been repeatedly pointed out that language contact often brings about loss of grammatical categories. A frequent example given as illustration of this kind of situation involves Old English and Old Norse, whereby Old Norse was brought to the British Isles through the heavy settlement of Danish  Vikings in the Danelaw area during the 9th to 11th centuries. The result of this language contact is reflected in the linguistic system of Middle English, one of the characteristics of which is the absence of grammatical gender. In this particular language contact situation, there seems to have been an additional factor leading to the loss, namely, the genetic closeness andaccordinglythe urge to diminish the functional overload of speakers bilingual in Old English and Old Norse.   Thus a functional overload explanation  seems to be a plausible way to account for what we observe in Middle English, that is, after Old English and Old Norse had come into contact: gender assignment often diverged in Old English and Old Norse, which would have readily led to the elimination of it in order to avoid confusion and to lessen the strain of learning the other contrastive system. (Tania Kuteva and  Bernd Heine, An Integrative Model of Grammaticalization.   Grammatical Replication and Borrowability in Language Contact, ed. by  Bjà ¶rn Wiemer, Bernhard Wlchli, and Bjà ¶rn Hansen. Walter de Gruyter, 2012) Also  See AccommodationBorrowingContact LanguageHistorical LinguisticsKoineizationLanguage ChangeSociolinguistics

Dell Computers - Supply and Demand Assignment Example | Topics and Well Written Essays - 250 words - 1

Dell Computers - Supply and Demand - Assignment Example However, the ethical issue of upholding the interest of the disadvantaged groups requires that the HR professionals should treat these groups as special interest groups, by granting them some favorable measures, which would make them have equal opportunities with others (Flynn, Mathis, Jackson & Langan, 2007). These two aspects create a sense conflict, since the HR professional are required to favor the disadvantaged group on one hand, while ensuring the principle of equality is upheld. For example, in an interview for the post of a staff accountant, the HR team was faced with a dilemma in selecting between an individual who was rated highly during the interview, and another one who had a slightly lower rating, yet belonged to the disadvantage group. While the law would require that the most qualified candidate takes up the position, it would be ethical to grant the position to the member of the disadvantaged group, who may not have many opportunities like the others. The similarity between the legal and the ethical responsibility is that they both advocate for the creation of equal of opportunities for all. However the contrast is; while the legal responsibility requires all people to be treated equally, the ethical responsibilities calls for the favor of some

Thinking about Publishing Essay Example | Topics and Well Written Essays - 500 words

Thinking about Publishing - Essay Example when you think of authors, what do you think motivates authors to want to publish their work, and why do you think they might choose the specific forms they choose like printed books, ebooks, blogs, newspapers, etc? Authors publish their works with an aim of disseminating their written work to the public in a more appealing way. The published information can either be fictional or non-fictional. Publishing non-fictional works has always been a valid choice for many authors, especially those who have a solid foundation as well as means of distribution (Konrath). 3. What are some different formats of published work and specific publications you yourself generally read? Be as specific as you can. (This could include websites, newspapers, magazines, email newsletters, books, ebooks, textbooks, novels, comics, etc!) There are different formats of published works. These formats include books, textbooks, novels, magazines, websites, and newspapers, among other formats. In book publishing, there are different types of book publishers, depending on the market of the book. Those who publish books found in most bookstores are professional publishers, academic publishers, and self-publishing services (Konrath). 4. In your own life, what are some interesting things youve noticed about publishing? This might include changes youve seen over the course of your life (like maybe you bought an e-reader and your experience of books changed). Or it might include differences you see between publishing in the US and publishing in another country where youve lived or visited. Or it might include your experiences reading articles for school online vs. reading printed textbooks. Anything that comes to mind is great! In my entire academic life I have witnessed a lot when it comes to publishing. I have seen many changes in the course of my life. I once bought an e-reader which totally changed my experience of books. In addition, in the course of visiting different countries to pursue my